After a lot of thought, I’ve decided to shutter my Facebook fan page. The reasons I’m doing that have to do with the reasons why I opened it in the first place.
When I explored Facebook as a marketer, I was overwhelmed by what a gift it was to filmmakers. One day, while having a coffee with Ted Hope, I told him about my discoveries. He asked me to write something for his blog, and that’s how this enterprise began.
Ironically, just as I was writing that post, in September of 2012, Facebook changed the rules. Instead of being free, it went into a paid model. As I went on to write and lecture about Facebook, I was in denial about this. It was such bad news for what I was trying to do that I couldn’t face it. Eventually I had to accept that it was never going to be the same. And I was truly sympathetic to Facebook. It wasn’t fair for me to expect them to go on forever offering an amazing service that costs them hundreds of millions to provide. Also, Wall Street was screaming and they had to listen.
And Facebook is still something that is incredibly useful for people who have built real followings either off Facebook or on Facebook. But I was talking to people who wanted to start now. And I believed it was going to be very hard for them to do that.
At the same time, I was exploring Pinterest, Instagram, Google+, Tumblr, and many other smaller networks. And I liked what I saw. This filtered into my blog in a positive way, but it was the opposite on my Facebook page, which grew more and more negative.
I rebranded the page and my blog from “Facebook for Filmmakers and Artist” to “Social Media for Filmmakers and Artists.” Then it moved to a “Beyond Facebook and Twitter” theme. Soon I was lecturing about how people should start considering the other networks.
Meanwhile, I was writing far too many posts on my Facebook page criticizing Facebook. I was expressing what I honestly felt, but at the same time it didn’t seem like a classy way to thank Facebook for the soapbox they’d given me. The page was getting sour. I thought it was time to move on.
I am tired of explaining why I love a social network like Pinterest because it has advantages over Facebook.
From now on, I just want to love a social media network because I love it.
Needless to say, a lot of people are surprised by this, so I’ve been writing about the reasons why on my Facebook page. I’ll post some of these reasons in a future blog post.