Reid Rosefelt Bio

Reid Rosefelt grew up in Madison, Wisconsin where he received his Bachelor's degree at the University of Wisconsin in Radio-TV-Film.  During his school days, he took over as President of the Wisconsin Film Society (founded in 1948), the oldest student film society in the country.

After graduation, he moved to New York City, where he found work as a graphic designer, including designing a catalog for UA Classics.   He was soon hired at Daniel Talbot's New Yorker Films, a prestigious distributor of foreign films.  His job at New Yorker included designing posters, writing press materials, supervising trailers, setting up critics' screenings, and having a voice in the acquisition of films.   He set up the first round of US publicity for Isabelle Huppert, Gerard Depardieu, and Hanna Schygulla, as well as press for Claude Chabrol, Werner Herzog, Jean-Luc Godard, Rainer Werner Fassbinder, and Eric Rohmer, among others.   The movies Rosefelt worked on while at New Yorker Films include "The Marriage of Maria Braun," "The American Friend," "My Dinner With Andre,"  "Violette," "Fellini’s Orchestra Rehearsal," "Newsfront,"  "Aguirre, the Wrath of God," "Dona Flor and Her Two Husbands," "Perceval," "Loulou," "Equinox Flower," "Peppermint Soda," "Every Man For Himself," "Celine and Julie Go Boating," "The Tree of Wooden Clogs," "Don Giovanni," "The Lacemaker," "Heart of Glass," "Stroszek," "Woyzeck," "Fox and His Friends," "Mother Kusters Goes to Heaven," "Satan's Brew," "Chinese Roulette," and "In a Year of Thirteen Moons."

When it came time for Rosefelt to leave New Yorker Films, he was offered jobs in poster design, publicity and even music production.  He elected to take a job with the PR firm PMK, where he worked on such films as "The Howling," "Body Heat," "Under the Rainbow," "Cocktail Molotov" and "Honky Tonk Freeway."  Following that, he set up his own agency, Reid Rosefelt Publicity, where he handled such films as “Stranger Than Paradise,” “Desperately Seeking Susan,” “Fitzcarraldo,” “The State of Things,” “Out of the Blue,” “L'Adolescente,” “A Week's Vacation,”  “Nostalghia,”  “A Private Function,” “The 4th Man,” “That Sinking Feeling,”  “Querelle,” “The Hit,” “Winter Kills,” and “The American Success Company.”

Having enjoyed the experience of working on the set of "Desperately Seeking Susan," Rosefelt closed his firm and became a production publicist, working on the sets of films all over the world, including "F/X," "Heartburn," "Making Mr. Right," "The Mosquito Coast," "The Milagro Beanfield War," "Big Business," "The Naked Gun," "Immediate Family," "The 'Burbs," "Jacob's Ladder," "The Godfather: Part III," "Shining Through," "Jacob's Ladder," and "1492: Conquest of Paradise."

After seven years of travel, Rosefelt took a job as Vice President of New York Publicity at Dennis Davidson Associates (DDA), a leading international PR firm. While there he worked on the Academy Award winning foreign films, "Belle Epoque" and "Burnt By the Sun."  His other films at DDA include "Six Degrees of Separation," "The Last Seduction," "Amateur," "Living in Oblivion," "Persuasion," "The Flower of My Secret," "Jacquot," "The Long Day Closes," "Manny & Lo," "Nadja," "Suburbia," "The Kingdom," "When the Cat's Away," "When Pigs Fly," "Savage Nights," and "Dream Lover."  He also did production publicity on "Smoke," "Naked in New York," "The Night We Never Met," "The Neon Bible," and "Hackers."   Robert Redford, who Rosefelt got to know during the shooting of "The Milagro Beanfield War," asked Rosefelt to become the publicity consultant for The Sundance Institute, a job he held for one year. 

Rosefelt left DDA in 1997 to form his second PR firm, Magic Lantern, Inc.  His biggest success there was the award-winning "Crouching Tiger, Hidden Dragon."   Magic Lantern publicized Pedro Almodovar's "All About My Mother" and "Talk To Her," Ed Harris' "Pollock," Lisa Cholodenko's "High Art" and "Laurel Canyon," Guillermo del Toro's "The Devil's Backbone," and David Mamet's "The Spanish Prisoner," "The Winslow Boy," and "State and Main."  Errol Morris was a long-time client, and Rosefelt handled his "Fast, Cheap & Out of Control," "Mr. Death," and his TV series "First Person,"  Other personal clients include Ally Sheedy, Harvey Keitel, Cynthia Nixon, and Adrienne Shelly.  Magic Lantern also represented such films as  "The Daytrippers," "Dogtown & Z-Boys," "The General," "Men With Guns," "Three Seasons," "Tadpole," "Pieces of April," "Our Song," "Henry Fool," "On the Ropes,"  "Stevie," "Judy Berlin," "Last Orders," "Nine Queens," and "Va Savoir." 

Rosefelt closed Magic Lantern in 2003 and began making his own short films.  One was "Tiger: His Fall & Rise,"  a black comedy which starred the late Adrienne Shelly, acclaimed actor Thomas Jay Ryan, and a singing frog puppet. It was  not a success. Since then he has worked as a publicity writer, a consultant, and a production publicist for various distributors and filmmakers.  He has written the production notes for the last seven Woody Allen movies and worked on the successful Academy Award campaign for Catalina Sandino Moreno and "Maria Full of Grace." His production publicity work includes "The Nanny Diaries," "Precious," and "Damsels in Distress." Among his recent consulting jobs are Errol Morris's "Tabloid" and Jon Shenk's "The Island President."  It was while working as a consultant for New Yorker Films on the Norwegian film "Turn Me On, Dammit!" that Rosefelt developed his fascination with social media film maketing.

Reid Rosefelt's IMDb Page